Looking for interesting reading related to owning, managing and marketing a website?
Here are some websites we know of and visit on a regular basis followed by some
interesting articles we have come across.
Interesting web sites
Stanford Web Credibility Research
Our goal is to understand what leads people to believe what they find on the Web.
We hope this knowledge will enhance Web site design and promote future research
on Web credibility. As part of this ongoing project we are:
- Performing quantitative research on Web credibility.
- Collecting all public information on Web credibility.
- Acting as a clearinghouse for this information.
- Facilitating research and discussion about Web credibility.
- Helping designers create credible Web sites.
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Interesting articles
Is Your Website "Unsafe At Any Speed"
Barry Welford, April 2004, Strategic Marketing Montreal
Many website owners will instantly relate to the title of this Newsletter. Conversely many
website designers will not understand the message in the title. What explains the difference
in reactions? Well it's the generation gap.
. . .
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Boost Your Search Engine Rankings with Email Newsletters
Andrea Harris, April 2004, High Rankings Advisor
Every time you send out a newsletter, you encourage people to visit
your website. But that's not the only way it can increase your website
traffic. If you choose to archive past issues on your site, you'll
find that they can also attract targeted search engine traffic. Each
issue you post helps your SEO results. With SEO, email newsletters do
double duty - continually benefiting your web marketing efforts long
after distribution.
. . .
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Web Promotion Guide - Pay Per Click
Ren Warmuz, April 2004, GlobalPromote
In this issue of the Web Promotion Guide I look at Pay Per Click engines and PPC
advertising in general. It includes various tips and strategies to help you
start, manage and optimize pay per click campaigns.
. . .
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Sounding off on the future of e-mail
Carol Krol, April 2004, B2B, The magazine for marketing strategists
E-mail is a powerful tool for successful customer relationship marketing, but
marketers for the most part continue to shy away from using it as an acquisition
tool. That was among the conclusions drawn by a panel of marketers that BtoB
assembled for a roundtable discussion about e-mail marketing during the Direct
Marketing Association’s Direct Marketing to Business conference last month in
Lake Buena Vista, Fla.
. . .
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Mettez votre site web en ligne aujourd'hui !